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Job Opportunity: Marketing Project Manager

Position: Marketing Manager (Project, Mid-Level) Department: Development/Fundraising Reports To: Development Program Manager Positions Reporting to Manager: None Classification: Full-Time (40 hours per week), Non-exempt, Hourly. Location: Laguna Environmental Center, Santa Rosa, CA. Partial remote eligible. Starting Wage Range: $33.00 - $36.00 per hour Summary The Marketing Project Manager supports the planning and coordination of integrated marketing and communications campaigns that advance fundraising goals, donor engagement, and public awareness of the Foundation’s mission and impact. Positioned between the Communications Specialist and the Development Program Manager, this role translates organizational and development objectives set forth by the Executive Director and Board Advancement Committee into cohesive campaigns, oversees messaging and creative execution, and ensures alignment across teams and platforms. The Marketing Project Manager provides project leadership for fundraising promotions and events, supervises communications workflows, analyzes performance metrics, and serves as a key cross-functional partner across programs. Principal Duties and Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Marketing and Campaign Leadership Translate organizational and development goals into integrated marketing and communications campaigns that support fundraising, donor engagement, and public awareness. Lead campaign planning across channels, defining objectives, audiences, timelines, and success metrics. Direct and review communications work produced by the Communications Specialist to ensure strategic alignment, quality, and consistency. Fundraising and Donor-Facing Marketing and Engagement Support donor cultivation and stewardship by developing campaign frameworks and engagement strategies in partnership with the Development Program Manager and Executive Director. Lead planning and coordination of annual appeals, direct mail, and seasonal fundraising promotions. Ensure donor-facing messaging aligns with organizational values, brand standards, and accessibility best practices. Cultivate relationships with current and prospective financial donors, including corporate leaders, foundations, and individuals, expanding donor base and community engagement. Represent the Laguna Foundation externally at donor cultivation events, business and corporate events, and speaking engagements assigned by the Development Program Manager. Event Marketing and Promotion Oversight Providing support for fundraising and donor engagement events, including promotional strategy, timeline execution, securing sponsorships and auction items as needed, and coordination of staff and volunteers. Partner with the Development Program Manager on sponsorship promotion and donor communications related to events. Analytics and Performance Management Define performance metrics for marketing and communications initiatives. Review campaign analytics and prepare regular performance summaries with recommendations for optimization. Cross-Functional Leadership Lead monthly Public Communications Team meetings with staff representation across all programs to conceptualize and develop integrated communications and marketing campaigns across all platforms to inspire community action. Includes coordinating scheduling of communications, supporting program staff with story development, and proofreading and editing contributed content to align with organizational values and strategic priorities.  Serve as the primary liaison between development and program staff for marketing initiatives. Uphold and enforce organizational brand standards across all marketing efforts.   Bilingual Pay Premium Eligible Responsibilities (Optional Qualification) This premium is provided as appropriate compensation for the added bilingual responsibilities if required of individuals. Demonstrate Proficiency: Must pass a department-approved language proficiency assessment (oral, written, or both) to verify fluency in a designated second language relevant to the position. Job-Related Usage: Must regularly use the second language as part of assigned job duties, such as translating, interpreting, or communicating with the public or clients. Management Approval: Must receive written authorization from a supervisor or department head confirming that bilingual skills are essential and actively utilized in the role. All duties listed must be met to qualify for the premium. Develop and implement integrated marketing and communications campaigns in both English and the designated second language to advance fundraising goals, donor engagement, and public awareness. Provide donor-facing communications including annual appeals, direct mail, seasonal promotions, and stewardship materials in both languages to ensure equitable access and broaden participation. Represent the organization at donor cultivation events, sponsorship meetings, corporate engagements, and community presentations in both languages, strengthening relationships and expanding funding opportunities. Collaborate with the Development Program Manager and Executive Director to conduct donor outreach and engagement strategies in multiple languages, including corporate leaders, foundations, and individual donors. Oversee or directly support translation, cultural adaptation, proofreading, and quality control of marketing materials, campaign assets, event promotions, sponsorship communications, and digital content to ensure accuracy, accessibility, and alignment with brand standards. Review and analyze marketing and campaign performance metrics across multilingual initiatives, ensuring messaging effectiveness and accessibility for diverse audiences. Required Competencies Strategic Thinking and Campaign Planning: Translates organizational and fundraising goals into cohesive, multi-channel marketing strategies; anticipates audience needs and aligns tactics with long-term objectives. Donor Engagement and Influence: Builds authentic connections with donors, partners, and community members; uses persuasive communication and relationship-based approaches to grow support and advance fundraising goals. Project Leadership and Execution: Effectively leads complex marketing initiatives from concept through completion; manages timelines, workflows, approvals, and deliverables while maintaining quality and momentum. Proactive, organized, and detail-oriented with strong project management skills. Analytical Thinking and Data-Informed Decision Making: Defines success metrics, interprets campaign performance data, and uses insights to optimize engagement, fundraising outcomes, and resource allocation. Communication and Editorial Judgment: Applies strong written and verbal communication skills; provides clear direction, constructive feedback, and high-quality editing to ensure consistency, clarity, and mission alignment. Cross-Functional Collaboration & Independence: Builds strong partnerships across development, programs, communications, and leadership; serves as a trusted liaison to ensure alignment and shared accountability. Cultural Competency: Awareness of and sensitivity to diverse populations, with an ability to lead inclusively and equitably. Mission-Driven Mindset: Commitment to advancing the organization’s values and goals. Required Education and Skills To perform this job successfully, an individual must be able to satisfactorily perform each principal duty. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the principal duties and responsibilities. Bachelor degree in Marketing, Communications, Business, Public Relations, Journalism, Nonprofit Management or other related field, or equivalent professional experience of 4+ years. 3–5 years of experience in marketing, communications, project management, or related role with measurable outcomes. Demonstrated experience designing, implementing, and evaluating multi-channel marketing or fundraising campaigns. Experience managing projects with cross-functional teams, including setting timelines, coordinating tasks, managing approvals, and tracking performance. Experience withn onprofit donor-facing communications, community engagement, and advancement operations. Experience with brand strategy and storytelling in mission-driven settings. Experience using the following computer programs: Microsoft Office Suite, including Word, Excel, Outlook; Google Business Suite, including Drive and Photos; Zoom; Adobe Acrobat.  Proficiency with marketing and communications tools such as: Email marketing platforms (e.g., Mailchimp, Constant Contact), CMS/website content tools (e.g., Wordpress), Social media platforms and analytics, Campaign performance reporting tools. Desired Education and Skills Fundraising Professional certification a plus. Experience supervising staff, contractors, or volunteers. Bilingual (Spanish/English) a plus. Certification, Training, or Security Clearance Requirements Legal authorization to work in the United States. Valid Class C Driver’s License and clean driving record. A criminal history and DMV record check is required prior to employment (following a conditional offer). If not already certified, the Laguna Foundation will provide employees with the following: CPR/AED Certified Training. Must complete training within 30 days of hire and every two years thereafter. Sexual Harassment Prevention Training. Must complete one-hour training within 30 days of hire and every two years thereafter. Mandated Reporter Training. Must complete training within 30 days of hire if not already completed in previous employment. Certificate of Completion must be submitted. Defensive Drive Course. Must complete training within 30 days of hire. Supervisory Responsibility The Marketing Project Manager does not typically supervise staff but may provide guidance to other staff, interns, or volunteers supporting fundraising goals. This role may also coordinate with other staff across departments to ensure consistent application and quality control of branding and messaging. Physical Demands This position primarily operates in a standard office environment and requires the ability to remain in a stationary position for extended periods while working at a computer. The role involves frequent use of hands and fingers for typing, handling documents, and operating office equipment. Occasional movement within the office to attend meetings, retrieve files, or support events is required. The employee must be able to communicate effectively in person and by phone. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Work Environment The Marketing Project Manager works primarily in an office and/or remote office environment, with regular use of standard office equipment such as computers, phones, and printers. This role requires extended periods of sitting and working at a computer, as well as frequent communication with colleagues, donors, vendors, and community partners via email, phone, and virtual meeting platforms. The position involves a collaborative, fast-paced work environment with multiple concurrent projects, deadlines, and cross-functional coordination. The Marketing Project Manager regularly participates in meetings, planning sessions, and presentations, both internal and external. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Position Type/Expected Hours of Work This position is eligible for a hybrid schedule. At least 75% of the work hours must be executed on-site. This position requires attendance at all-staff meetings in person. This position requires a workweek of at least 32 hours per week, up to 40 hours per work week, depending on the incumbent’s workload and weekly schedule. A typical work week occurs between business hours, Monday – Friday. Occasional Saturdays and weekday evenings may be requested of this position for company events with advance notice. Travel Occasional local travel and evening or weekend work may be required to support fundraising campaigns, donor cultivation activities, and special events. The role may include attendance at outdoor or offsite events, requiring the ability to navigate event venues and interact with the public in varied settings. Organizational Mindset/Values The successful candidate will be dynamic, possess integrity, be flexible, and be a creative team player. They will be driven by a passion for the sustainability of our natural environment and action-oriented change. They will thrive in situations involving multiple and diverse demands, adjust to changes in a growing organization, and be comfortable working in a team-oriented culture with an evolving non-profit fundraising environment. They will be strong connectors, build relationships with our stakeholders, and seek out new opportunities to connect with our community. They will be highly organized, detail-oriented, self-directed, and resourceful, with the ability to take initiative and follow through on independent projects. They will demonstrate a commitment to diversity, equity, inclusion, and social justice through continuous learning, modeling inclusive behaviors, and proactively managing bias. How to Apply Please submit an email to hr@lagunafoundation.org with “Marketing Project Manager” in the subject line. Your application should include a cover letter and resume, attached as a single .pdf file. References will be requested at a later time. Do not submit a photo of yourself with your resume. Please note, attention to detail is required for this position. Applications accepted until position is filled. Interviews will be scheduled on a rolling basis. If you have any issues or questions about the application or need an accommodation, please email: hr@lagunafoundation.org.

 

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The Laguna de Santa Rosa Foundation is an Equal Opportunity Employer. All employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital or veterans status, or any other status protected by laws or regulations. We strive to employ a staff that represents the communities we serve and work in. All Genders, LGBTQ+, Black, Latinx, Indigenous, and People of Color are encouraged to apply.

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